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No More Squares

Posted by on Nov 10, 2014 in Style, Trend | Comments Off on No More Squares

Men’s shoes should be streamlined but not too thin.  The toe should be rounded but not too sharp.  The shoe should be masculine and stylish, and men should throw away their square-toe rubber lace...

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Modern Suit

Posted by on Nov 3, 2014 in Uncategorized | Comments Off on Modern Suit

The contemporary man looks sharp because of the trim and details of the suit.  There are no plaids, stripes, or many buttons.  This makes a statement without  trying to make one while still looking intelligent and confident.  This modern suit is crafted and...

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Black-tie Events

Posted by on Oct 27, 2014 in Uncategorized | Comments Off on Black-tie Events

Black-tie events are becoming a way to show off your style.  Who looked like he tried hard or not enough? Whose tux is the sharpest?  One way to be unique is to replace the tux jacket with a dinner jacket.  This gives pizzazz to a usually black-and-white ensemble.  This combination can be worn to any event, and the guy with gold trimmings or maroon stripes will surely be noticed.  ...

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The Importance of Knowing Target Markets

Posted by on Oct 16, 2014 in Business of Fashion, color, internship, Students | Comments Off on The Importance of Knowing Target Markets

I started my internship at the fabulous Nich Boutique in February 2014. Nich Boutique has two locations in Pennsylvania. They are in West Chester and Collegeville (I interned here). Nich Boutique is a hip, trendy, urban boutique that has been voted BEST OF PHILLY women’s boutique this year. Kristy Mak is the one and only owner of both locations, while she is primarily working at the Collegeville location. When thinking about fashion and business, the first thing that comes to my mind is the fashion part. I define fashion as what is trending in clothing, accessories, shoes, home décor, etc. But the business aspect is just as important. There are many different aspects in the fashion industry. There is sales, marketing, public relations, journalism, merchandising, wholesale, retail, and many more. No matter what side of the fashion industry you...

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Promoting to the Target Market

Posted by on Oct 16, 2014 in Business of Fashion, color, Events, internship, Students, Style, Trend, visual merchandising | Comments Off on Promoting to the Target Market

In my first blog, I talked about how important it is to know your target market. That is the first step to run a successful business. So once you’ve identified your target market, what’s next? The next step is to promote to your target market efficiently and effectively. When interning at Nich Boutique, I learned a couple ways to promote to the target market. Of course the way you promote to your customer depends on the type of the customer. We all know the way we are promoted to, social media! Our age group is constantly on our phones, checking Instagram and Facebook. We also make online purchases right on our phones. I know my favorite thing to do is follow my favorite stores on Instagram, so I can see all the new products they post. If I see...

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