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Buying Trip – My Perspective

Posted by on Oct 16, 2014 in Business of Fashion, Events, Facts, Fun Activites, internship, Items, Students | Comments Off on Buying Trip – My Perspective

During my internship I had the opportunity to take a trip to New York and attend two trade shows, Fame and the Intermezzo. It was a great experience. Depending on what side of the fashion industry you’re working in, the buying process is different. There are vendors who are the ones who sell the product to retailers. If a buyer works for a large company like Macy’s, then they could potentially be buying products for 400 stores. If a buyer works for a company like QVC, then they buy for only a specific department, such as footwear. If you are an owner of a small business, such as a boutique, then 9 times out of 10 you are the buyer. A buyer can purchase products through a vendor catalog, online, a one on one meeting with the vendor, or...

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8 ways to make your followers interact with you on Social Media sites!

Posted by on Oct 16, 2014 in Uncategorized | Comments Off on 8 ways to make your followers interact with you on Social Media sites!

If you are a company who is looking to generate attention on your social media sites but you are not sure how or where to get started, here are 8 simple and easy ways to begin getting the attention you need. Follow these steps and you’re on your way!!   1.      Know your audience. Who are you talking to? How would they react to your posts?!   2.      Make sure your statuses, posts, and/or pictures interest and gather the attention of your followers!   3.      Have room for feedback! Ask questions to start conversation about your company between the company and its’ followers.   4.      Make up catchy sayings/hashtags that would attract your followers!                   EX1: #IUFashionGroupGlamGals! 5.      Have competitions with your followers for sample pieces! EX2: Take a picture of your favorite fashionable school item and hashtag...

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How does a public relations agency help promote your business?

Posted by on Oct 16, 2014 in Uncategorized | Comments Off on How does a public relations agency help promote your business?

1.     We help create a Logo When beginning a business you want brand recognition. Creating a logo or brand image is key to a successful business. This gives you creditability and makes it easy for customers to know your company. Also, placing your logo on business cards, website, and your products is also very helpful. 2.     We help Network Networking is always key. Meeting other businesses gives you knowledge about opportunities, partnerships, as well as competitors. Networking is also a great way to meet future lifelong clients. 3.     We help Advertise Advertising your business is very beneficial; it is an additional way to bring traffic to your business as well as word of mouth. There are many different ways you can advertise; this can include write-­‐ups, and press releases. 4.       Stay Connected on Social Media This is an additional...

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How to pitch a service or product to a blogger

Posted by on Oct 16, 2014 in Uncategorized | Comments Off on How to pitch a service or product to a blogger

Working with Piqued PR consisted of pitching many services and products to bloggers for them to review. Here are some tips and ideas if you are looking to pitch your products and services to bloggers or any individual.   Become knowledgeable: Before you can pitch whatever it is you plan to pitch, make sure that you are knowledgeable about not only the company but also the products and services it provides to its customers. Knowing this information gives you an advantage when pitching. Introduce yourself: When writing a pitch you always want to introduce yourself to the person you are writing for. It is a good idea to give your name and any highlights about yourself and the company you are sponsoring. State your propose: Do not beat around the bush! State your purpose for the pitch and make...

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Fall Trends for Men

Posted by on Oct 13, 2014 in Uncategorized | Comments Off on Fall Trends for Men

Fall brings the new trends out as the seasons change, and the layers come out.  Leather gloves, man jewelry, and shredded jeans are popular this season.  Leather gloves come in all colors and keep the hands warm when going to work or just a day outdoors.  Man jewelry can add a nice accessory to any suit, making the man look more elegant.  The destroyed and distressed jeans adds edge to any outfit, whether it’s a work setting or causal day.    ...

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