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Oscar de la Renta

Posted by on Oct 21, 2014 in Business of Fashion, designer, Pop culture | Comments Off on Oscar de la Renta

Today is a sad day in fashion, legendary designer Oscar De la Renta has passed away. The legendary designer passed away on October 20th from an unknown cause. The designer has been in the industry for fifty years and was one of the great influencers in the fashion industry. The Dominican Designer got his start in the industry at Balenciaga, doing illustrations for the couture house. Soon after he created his first dress for the U.S. ambassador’s daughter, who was featured on the cover of life magazine wearing his dress. Through his past work experience with designers like Antonio del Castillo, Elizabeth Arden and Jane Derby, De la Renta was able to start his own company. With the start of his company in 1967, his career began to take off and he started to design for women of leisure...

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The Importance of Knowing Target Markets

Posted by on Oct 16, 2014 in Business of Fashion, color, internship, Students | Comments Off on The Importance of Knowing Target Markets

I started my internship at the fabulous Nich Boutique in February 2014. Nich Boutique has two locations in Pennsylvania. They are in West Chester and Collegeville (I interned here). Nich Boutique is a hip, trendy, urban boutique that has been voted BEST OF PHILLY women’s boutique this year. Kristy Mak is the one and only owner of both locations, while she is primarily working at the Collegeville location. When thinking about fashion and business, the first thing that comes to my mind is the fashion part. I define fashion as what is trending in clothing, accessories, shoes, home décor, etc. But the business aspect is just as important. There are many different aspects in the fashion industry. There is sales, marketing, public relations, journalism, merchandising, wholesale, retail, and many more. No matter what side of the fashion industry you...

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Promoting to the Target Market

Posted by on Oct 16, 2014 in Business of Fashion, color, Events, internship, Students, Style, Trend, visual merchandising | Comments Off on Promoting to the Target Market

In my first blog, I talked about how important it is to know your target market. That is the first step to run a successful business. So once you’ve identified your target market, what’s next? The next step is to promote to your target market efficiently and effectively. When interning at Nich Boutique, I learned a couple ways to promote to the target market. Of course the way you promote to your customer depends on the type of the customer. We all know the way we are promoted to, social media! Our age group is constantly on our phones, checking Instagram and Facebook. We also make online purchases right on our phones. I know my favorite thing to do is follow my favorite stores on Instagram, so I can see all the new products they post. If I see...

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Buying Trip – My Perspective

Posted by on Oct 16, 2014 in Business of Fashion, Events, Facts, Fun Activites, internship, Items, Students | Comments Off on Buying Trip – My Perspective

During my internship I had the opportunity to take a trip to New York and attend two trade shows, Fame and the Intermezzo. It was a great experience. Depending on what side of the fashion industry you’re working in, the buying process is different. There are vendors who are the ones who sell the product to retailers. If a buyer works for a large company like Macy’s, then they could potentially be buying products for 400 stores. If a buyer works for a company like QVC, then they buy for only a specific department, such as footwear. If you are an owner of a small business, such as a boutique, then 9 times out of 10 you are the buyer. A buyer can purchase products through a vendor catalog, online, a one on one meeting with the vendor, or...

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Breast Cancer Awareness

Posted by on Oct 14, 2014 in Business of Fashion, Events | Comments Off on Breast Cancer Awareness

In the month of October there are allot of events going on, but one event in particular that affects most people is Breast Cancer. This month is Brest cancer awareness month and fashion has taken a step in participating in this cause. The CFDA ( Council of Fashion Designers of America) has started a foundation called Fashion Targets Breasts Cancer (FTBC) that is a charitable foundation that raises awareness and funds for the breast cancer cause in the U.S. and Internationally. Both foundations has different parts of the industry helping with the cause. Including fashion designers from U.S. and internationally, leading retailers, both models and celebrities, fashion photographers, media, advertisement, and PR firms. This is the industries way of being charitable and helping others espeically those outside of the industry. This month marks the 20th anniversary of the FTBC...

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Mainline Marketplace Shops

Posted by on Oct 7, 2014 in Business of Fashion, Events, Students | Comments Off on Mainline Marketplace Shops

On October 3rd, Immaculata University held another MainLine event. The marketplace shops event where local shop and boutique owners came to the great hall of the university and featured fabulous items; with the help from some of the fashion students from the school.  Some of the shops that were included were Stella & Dot which has fabulous jewelry that customers are able to customize their necklaces with a name or a word. Another shop that was included was Darci by Di Caprio Cosmetics. This shop includes makeup and cosmetic tools that are organic and made out of natural material. Another shop was Jockey, which is a versatile shop that has products that can be used and worn in several different ways and that will not be going out of style. The event was informative and fabulous and gave great...

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