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Fashion and Social Media

Posted by on Dec 11, 2013 in Business of Fashion, designer, internship | Comments Off on Fashion and Social Media

For years social media has been revolutionizing the way fashion brands advertise and communicate with their customers.   While new designers on the scene may think that it would be smart to penetrate the social media scene by being on all the platforms, this will not benefit the brand.  It is smarter for a brand to be on one or two sites rather than on 5 or more.  This is because then the content can be regulated and kept up to date.  When the brand is spread across all the sites, it is hard to update all the sites making it easier for one platform to be neglected.  I believe that there are two important social media platforms that all fashion brands should be on.         A platform based on all pictures is perfect for fashion...

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Networking Networking Networking!!

Posted by on Dec 2, 2013 in Business of Fashion, designer, internship | Comments Off on Networking Networking Networking!!

In the fashion industry networking is extremely important!  If you know the right people you can fast track your career significantly. How can you network?  It’s easy!  I suggest you do these three things! 1. Intern!  Internships are a great way to meet people in the industry.  Over the summer I interned with a designer in Philadelphia.  I feel that this opportunity has allowed me to expand my network of contacts.  I now am friends with the designer but I also got the opportunity to meet so many people in the industry.  I got to meet professionals at her place of work, her showroom, factories and any one who stopped by to visit.  One day during my internship a stylist from CBS stopped by to chat with her giving me the opportunity to meet her!     2.  Volunteer!  Any...

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Gucci in aTussle ?

Posted by on Nov 21, 2013 in Business of Fashion | Comments Off on Gucci in aTussle ?

Reports have been swirling in the British press that Gucci has lost the rights to its GG trademark in the U.K. This action came following an complaint by German clothing firm Gerry Weber, to revoke the trademark on account of its “nonuse” in the periods from 2003 through 2008 and 2007 through 2012. IPO did revoke Gucci’s U.K. rights to a version of the GG logo on garments such as bracelets, shoulder bags, scarves and coats. The company said: “Gucci clarifies that Gucci’s rights in its GG logo are not affected by this decision,” Gucci is the owner of several other valid registrations for this mark, including a Community Trade Mark for its iconic GG logo and those rights are directly enforceable in the U.K.,” says the company....

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Karl Lagerfeld Delivers Master Class in Paris

Posted by on Nov 21, 2013 in Business of Fashion, designer, Events | Comments Off on Karl Lagerfeld Delivers Master Class in Paris

On Tuesday 400 students, mostly in communications, sat and listened closely as the fashion designer conveyed a master class at the elite Paris school Sciences Po.  Lagerfeld rambled on and on about everything from his love for paper to his hatred to fashions, which he would say “that go straight from the runway to a museum.” Throughout the lecture he responded to any questions including those from, Françoise-Marie Santucci, editor in chief of Libération’s fashion supplement “Next”. “I was born with a pencil in my hand,” he said, advising students to chase a profession that’s a pleasure, not a chore. Since Lagerfeld was born into a well-to-do family Lagerfeld described why he did not pursue a university education, instead tumbled into the Paris couture world. Throught the speech he talked about:  His five years at Jean Patou  His daily...

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Paul Blum to Exit Juicy Couture

Posted by on Nov 21, 2013 in Business of Fashion, designer | Comments Off on Paul Blum to Exit Juicy Couture

Unfortunately, Paul Blum, CEO of Juicy Couture, has announced his departure from the company, which will be effective Jan. 31. To help focus on global expansion, Blum was brought in last December as CEO to take the lead. “It’s been a great year for me personally and professionally,” Blum told WWD. “It was a great experience working with Bill McComb and Fifth & Pacific, and taking over where LeAnn Nealz (former president and chief creative officer) really left off.” Blum believes his biggest accomplishment throughout the past year were, capturing the global customer. Blum was also proud at the fact that he let the creative individual’s blossom and share their creative ideas in the process. Blum has a strong design background being though he’s worked with David Yurman, Juicy Couture, and Kenneth Cole and with that he wants to...

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Fabric Row Makeover

Posted by on Nov 20, 2013 in Business of Fashion | Comments Off on Fabric Row Makeover

On October 18th, 2013 an article in The Inquirer came out called “Fabric Row Makeover”. This article was about how during the Design Philadelphia festival on south fourth street’s Fabric Row was receiving allot of attention from the crowds and how even though this family business is slower than usual the merchants for this business aren’t complaining but are happy of the fact that they are still in business. The article also talks about how this business is morphing into something new and reinventing themselves and how generations of Philadelphians have been going to Fourth Street to acquire material whether it was for proms, weddings, furniture, or upholstery. The article mention how the area where which the store is located was moistly populated by Jewish immigrants and makes the majority of the customers and workers in that area. But...

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