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Don’t Waste a Wrist

Posted by on Nov 13, 2014 in color, Events, Style | Comments Off on Don’t Waste a Wrist

A watch says who you are and about your role.  The following terms should be known about a watch: water resistant, quartz, complication, movement, and self-winding.  Water resistant does not mean jump into a pool; you should not go over 100 meters. Quartz is a movement regulated by the motion of a quartz crystal, and complication is something beyond telling time like a calendar.  Movement is how the watch is run, and self-winding means it is wound day-to-day. Your watch should always be in synch with the rest of your look.  For example if you want to look preppy, make sure your watch is preppy.  If you have a leather strap, match it to the color of your shoe.  For a black-tie-event, the watch should have a black leather strap and should not be flashy.  The main purpose is to tell...

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The Importance of Knowing Target Markets

Posted by on Oct 16, 2014 in Business of Fashion, color, internship, Students | Comments Off on The Importance of Knowing Target Markets

I started my internship at the fabulous Nich Boutique in February 2014. Nich Boutique has two locations in Pennsylvania. They are in West Chester and Collegeville (I interned here). Nich Boutique is a hip, trendy, urban boutique that has been voted BEST OF PHILLY women’s boutique this year. Kristy Mak is the one and only owner of both locations, while she is primarily working at the Collegeville location. When thinking about fashion and business, the first thing that comes to my mind is the fashion part. I define fashion as what is trending in clothing, accessories, shoes, home décor, etc. But the business aspect is just as important. There are many different aspects in the fashion industry. There is sales, marketing, public relations, journalism, merchandising, wholesale, retail, and many more. No matter what side of the fashion industry you...

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Promoting to the Target Market

Posted by on Oct 16, 2014 in Business of Fashion, color, Events, internship, Students, Style, Trend, visual merchandising | Comments Off on Promoting to the Target Market

In my first blog, I talked about how important it is to know your target market. That is the first step to run a successful business. So once you’ve identified your target market, what’s next? The next step is to promote to your target market efficiently and effectively. When interning at Nich Boutique, I learned a couple ways to promote to the target market. Of course the way you promote to your customer depends on the type of the customer. We all know the way we are promoted to, social media! Our age group is constantly on our phones, checking Instagram and Facebook. We also make online purchases right on our phones. I know my favorite thing to do is follow my favorite stores on Instagram, so I can see all the new products they post. If I see...

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Sneakers & Skirts

Posted by on Oct 6, 2014 in color, Pop culture, Style, Trend | Comments Off on Sneakers & Skirts

When you think of dressing up, skirts come to mind.  Usually girls will wear flats or heels with skirts with or without stockings depending upon the weather and occasion.  Recently there has been a switch, and more women are wearing sneakers with skirts.  This might seem like a taboo, but it can look cute and dresses the skirt down.  It gives it a more causal look and makes it easier to walk around the busy cities especially for women in a rush.  Some wear ankle socks to add pizzazz in between the skirt and sneakers.  These girls are being bold and stepping away from what we believe is...

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Main Line Fashion Show

Posted by on Oct 2, 2014 in Business of Fashion, color, Events, Fashion Merchandising Events, fashion show, Fun Activites, Music/Art, Runway, Students, Style, Trend | Comments Off on Main Line Fashion Show

From setting up the chairs to the models walking, the fashion show was a success! The Great Hall at Immaculata University was transformed into a glamorous scene with a red carpet at the entrance.  Earlier in the day the clothing was being hung on the racks, models were getting hair done, and magazines along with goodie bags were laid on the chairs for the guests.  Delicious food was available as everyone enjoyed the music and entered a chance to win the raffles.  When the show started, the gorgeous models were dressed in the beautiful garments from the various boutiques and shops.  Cameras were flashing, and music was bumping! Not only did everyone have fun, but they got to see new designs and...

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Easter Fashion

Posted by on Apr 23, 2014 in color | Comments Off on Easter Fashion

Easter was just this Sunday, and it was a beautiful day.  Jesus resurrected and so did pastels and floral prints.  Easter brings joy, and people show that with how they dress.  Light colors appear in dresses and skirts for women, but this fashion is not only for women. These colors are shown in men’s shirts, bow ties, and ties.  Everyone is happier, and this holiday is a great segue to the vibrancy of...

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