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Fashion and Social Media

Posted by on Dec 11, 2013 in Business of Fashion, designer, internship | Comments Off on Fashion and Social Media

For years social media has been revolutionizing the way fashion brands advertise and communicate with their customers.   While new designers on the scene may think that it would be smart to penetrate the social media scene by being on all the platforms, this will not benefit the brand.  It is smarter for a brand to be on one or two sites rather than on 5 or more.  This is because then the content can be regulated and kept up to date.  When the brand is spread across all the sites, it is hard to update all the sites making it easier for one platform to be neglected.  I believe that there are two important social media platforms that all fashion brands should be on.         A platform based on all pictures is perfect for fashion...

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Independent Designers, Who are They?

Posted by on Dec 11, 2013 in designer, internship, Runway | Comments Off on Independent Designers, Who are They?

What is the difference between a designer like Chanel and an Independent Designer like Lobo Mau?  The most noticeable difference is that independent designers handle every aspect of creating a garment, from the concept to the store.  Designers like Chanel have expanded into Houses and have teams for production, design, selling, promoting, etc. Independent designers spend most of their time in their design studios.  Some designers have studios in their homes and others drive to their studio spaces.  In their design studios they will design, cut fabric and sew the garments.  The studio is literally where the magic happens. Independent designers are responsible for all of their supplies including fabric purchases.  They can buy their fabric on the roll at numerous fabric stores.  Mood, made popular by project runway, is an example of a place that designers can go to find...

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Wearable Technology!

Posted by on Dec 2, 2013 in designer, Uncategorized | Comments Off on Wearable Technology!

On the latest episode of Rihanna’s new hit show ‘Styled to Rock”, the contestants were asked to create wearable technology using LED lights and they did not disappoint! The task was to create two cohesive outfits to be worn by electronic fashionistas, the Nervo sisters (Mim & Liv), who are known to be very looked up to for their fashion in the electronic music world. The must difficult part of this task for most of the designers were trying to make function and fashion meet, because who wants to wear a great outfit that is uncomfortable, when they could wear a great outfit that has a tremendous amount of comfort to it. Autumn and Adam reigned supreme on this team challenge and had the honor of creating outfits for the well-established dj duo in the electronic movement.    ...

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Networking Networking Networking!!

Posted by on Dec 2, 2013 in Business of Fashion, designer, internship | Comments Off on Networking Networking Networking!!

In the fashion industry networking is extremely important!  If you know the right people you can fast track your career significantly. How can you network?  It’s easy!  I suggest you do these three things! 1. Intern!  Internships are a great way to meet people in the industry.  Over the summer I interned with a designer in Philadelphia.  I feel that this opportunity has allowed me to expand my network of contacts.  I now am friends with the designer but I also got the opportunity to meet so many people in the industry.  I got to meet professionals at her place of work, her showroom, factories and any one who stopped by to visit.  One day during my internship a stylist from CBS stopped by to chat with her giving me the opportunity to meet her!     2.  Volunteer!  Any...

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Karl Lagerfeld Delivers Master Class in Paris

Posted by on Nov 21, 2013 in Business of Fashion, designer, Events | Comments Off on Karl Lagerfeld Delivers Master Class in Paris

On Tuesday 400 students, mostly in communications, sat and listened closely as the fashion designer conveyed a master class at the elite Paris school Sciences Po.  Lagerfeld rambled on and on about everything from his love for paper to his hatred to fashions, which he would say “that go straight from the runway to a museum.” Throughout the lecture he responded to any questions including those from, Françoise-Marie Santucci, editor in chief of Libération’s fashion supplement “Next”. “I was born with a pencil in my hand,” he said, advising students to chase a profession that’s a pleasure, not a chore. Since Lagerfeld was born into a well-to-do family Lagerfeld described why he did not pursue a university education, instead tumbled into the Paris couture world. Throught the speech he talked about:  His five years at Jean Patou  His daily...

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Paul Blum to Exit Juicy Couture

Posted by on Nov 21, 2013 in Business of Fashion, designer | Comments Off on Paul Blum to Exit Juicy Couture

Unfortunately, Paul Blum, CEO of Juicy Couture, has announced his departure from the company, which will be effective Jan. 31. To help focus on global expansion, Blum was brought in last December as CEO to take the lead. “It’s been a great year for me personally and professionally,” Blum told WWD. “It was a great experience working with Bill McComb and Fifth & Pacific, and taking over where LeAnn Nealz (former president and chief creative officer) really left off.” Blum believes his biggest accomplishment throughout the past year were, capturing the global customer. Blum was also proud at the fact that he let the creative individual’s blossom and share their creative ideas in the process. Blum has a strong design background being though he’s worked with David Yurman, Juicy Couture, and Kenneth Cole and with that he wants to...

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