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Don’t Waste a Wrist

Posted by on Nov 13, 2014 in color, Events, Style | Comments Off on Don’t Waste a Wrist

A watch says who you are and about your role.  The following terms should be known about a watch: water resistant, quartz, complication, movement, and self-winding.  Water resistant does not mean jump into a pool; you should not go over 100 meters. Quartz is a movement regulated by the motion of a quartz crystal, and complication is something beyond telling time like a calendar.  Movement is how the watch is run, and self-winding means it is wound day-to-day. Your watch should always be in synch with the rest of your look.  For example if you want to look preppy, make sure your watch is preppy.  If you have a leather strap, match it to the color of your shoe.  For a black-tie-event, the watch should have a black leather strap and should not be flashy.  The main purpose is to tell...

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Promoting to the Target Market

Posted by on Oct 16, 2014 in Business of Fashion, color, Events, internship, Students, Style, Trend, visual merchandising | Comments Off on Promoting to the Target Market

In my first blog, I talked about how important it is to know your target market. That is the first step to run a successful business. So once you’ve identified your target market, what’s next? The next step is to promote to your target market efficiently and effectively. When interning at Nich Boutique, I learned a couple ways to promote to the target market. Of course the way you promote to your customer depends on the type of the customer. We all know the way we are promoted to, social media! Our age group is constantly on our phones, checking Instagram and Facebook. We also make online purchases right on our phones. I know my favorite thing to do is follow my favorite stores on Instagram, so I can see all the new products they post. If I see...

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Buying Trip – My Perspective

Posted by on Oct 16, 2014 in Business of Fashion, Events, Facts, Fun Activites, internship, Items, Students | Comments Off on Buying Trip – My Perspective

During my internship I had the opportunity to take a trip to New York and attend two trade shows, Fame and the Intermezzo. It was a great experience. Depending on what side of the fashion industry you’re working in, the buying process is different. There are vendors who are the ones who sell the product to retailers. If a buyer works for a large company like Macy’s, then they could potentially be buying products for 400 stores. If a buyer works for a company like QVC, then they buy for only a specific department, such as footwear. If you are an owner of a small business, such as a boutique, then 9 times out of 10 you are the buyer. A buyer can purchase products through a vendor catalog, online, a one on one meeting with the vendor, or...

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Breast Cancer Awareness

Posted by on Oct 14, 2014 in Business of Fashion, Events | Comments Off on Breast Cancer Awareness

In the month of October there are allot of events going on, but one event in particular that affects most people is Breast Cancer. This month is Brest cancer awareness month and fashion has taken a step in participating in this cause. The CFDA ( Council of Fashion Designers of America) has started a foundation called Fashion Targets Breasts Cancer (FTBC) that is a charitable foundation that raises awareness and funds for the breast cancer cause in the U.S. and Internationally. Both foundations has different parts of the industry helping with the cause. Including fashion designers from U.S. and internationally, leading retailers, both models and celebrities, fashion photographers, media, advertisement, and PR firms. This is the industries way of being charitable and helping others espeically those outside of the industry. This month marks the 20th anniversary of the FTBC...

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Mainline Marketplace Shops

Posted by on Oct 7, 2014 in Business of Fashion, Events, Students | Comments Off on Mainline Marketplace Shops

On October 3rd, Immaculata University held another MainLine event. The marketplace shops event where local shop and boutique owners came to the great hall of the university and featured fabulous items; with the help from some of the fashion students from the school.  Some of the shops that were included were Stella & Dot which has fabulous jewelry that customers are able to customize their necklaces with a name or a word. Another shop that was included was Darci by Di Caprio Cosmetics. This shop includes makeup and cosmetic tools that are organic and made out of natural material. Another shop was Jockey, which is a versatile shop that has products that can be used and worn in several different ways and that will not be going out of style. The event was informative and fabulous and gave great...

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Main Line Fashion Show

Posted by on Oct 2, 2014 in Business of Fashion, color, Events, Fashion Merchandising Events, fashion show, Fun Activites, Music/Art, Runway, Students, Style, Trend | Comments Off on Main Line Fashion Show

From setting up the chairs to the models walking, the fashion show was a success! The Great Hall at Immaculata University was transformed into a glamorous scene with a red carpet at the entrance.  Earlier in the day the clothing was being hung on the racks, models were getting hair done, and magazines along with goodie bags were laid on the chairs for the guests.  Delicious food was available as everyone enjoyed the music and entered a chance to win the raffles.  When the show started, the gorgeous models were dressed in the beautiful garments from the various boutiques and shops.  Cameras were flashing, and music was bumping! Not only did everyone have fun, but they got to see new designs and...

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