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The Importance of Knowing Target Markets

Posted by on Oct 16, 2014 in Business of Fashion, color, internship, Students | Comments Off on The Importance of Knowing Target Markets

I started my internship at the fabulous Nich Boutique in February 2014. Nich Boutique has two locations in Pennsylvania. They are in West Chester and Collegeville (I interned here). Nich Boutique is a hip, trendy, urban boutique that has been voted BEST OF PHILLY women’s boutique this year. Kristy Mak is the one and only owner of both locations, while she is primarily working at the Collegeville location. When thinking about fashion and business, the first thing that comes to my mind is the fashion part. I define fashion as what is trending in clothing, accessories, shoes, home décor, etc. But the business aspect is just as important. There are many different aspects in the fashion industry. There is sales, marketing, public relations, journalism, merchandising, wholesale, retail, and many more. No matter what side of the fashion industry you...

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Promoting to the Target Market

Posted by on Oct 16, 2014 in Business of Fashion, color, Events, internship, Students, Style, Trend, visual merchandising | Comments Off on Promoting to the Target Market

In my first blog, I talked about how important it is to know your target market. That is the first step to run a successful business. So once you’ve identified your target market, what’s next? The next step is to promote to your target market efficiently and effectively. When interning at Nich Boutique, I learned a couple ways to promote to the target market. Of course the way you promote to your customer depends on the type of the customer. We all know the way we are promoted to, social media! Our age group is constantly on our phones, checking Instagram and Facebook. We also make online purchases right on our phones. I know my favorite thing to do is follow my favorite stores on Instagram, so I can see all the new products they post. If I see...

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Buying Trip – My Perspective

Posted by on Oct 16, 2014 in Business of Fashion, Events, Facts, Fun Activites, internship, Items, Students | Comments Off on Buying Trip – My Perspective

During my internship I had the opportunity to take a trip to New York and attend two trade shows, Fame and the Intermezzo. It was a great experience. Depending on what side of the fashion industry you’re working in, the buying process is different. There are vendors who are the ones who sell the product to retailers. If a buyer works for a large company like Macy’s, then they could potentially be buying products for 400 stores. If a buyer works for a company like QVC, then they buy for only a specific department, such as footwear. If you are an owner of a small business, such as a boutique, then 9 times out of 10 you are the buyer. A buyer can purchase products through a vendor catalog, online, a one on one meeting with the vendor, or...

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Mainline Marketplace Shops

Posted by on Oct 7, 2014 in Business of Fashion, Events, Students | Comments Off on Mainline Marketplace Shops

On October 3rd, Immaculata University held another MainLine event. The marketplace shops event where local shop and boutique owners came to the great hall of the university and featured fabulous items; with the help from some of the fashion students from the school.  Some of the shops that were included were Stella & Dot which has fabulous jewelry that customers are able to customize their necklaces with a name or a word. Another shop that was included was Darci by Di Caprio Cosmetics. This shop includes makeup and cosmetic tools that are organic and made out of natural material. Another shop was Jockey, which is a versatile shop that has products that can be used and worn in several different ways and that will not be going out of style. The event was informative and fabulous and gave great...

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Main Line Fashion Show

Posted by on Oct 2, 2014 in Business of Fashion, color, Events, Fashion Merchandising Events, fashion show, Fun Activites, Music/Art, Runway, Students, Style, Trend | Comments Off on Main Line Fashion Show

From setting up the chairs to the models walking, the fashion show was a success! The Great Hall at Immaculata University was transformed into a glamorous scene with a red carpet at the entrance.  Earlier in the day the clothing was being hung on the racks, models were getting hair done, and magazines along with goodie bags were laid on the chairs for the guests.  Delicious food was available as everyone enjoyed the music and entered a chance to win the raffles.  When the show started, the gorgeous models were dressed in the beautiful garments from the various boutiques and shops.  Cameras were flashing, and music was bumping! Not only did everyone have fun, but they got to see new designs and...

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Phashion Phest

Posted by on Sep 18, 2014 in Business of Fashion, Events, Fashion Merchandising Events, fashion show, Fun Activites, Runway, Students | Comments Off on Phashion Phest

Philly Fashion week is in full bloom, starting with Phashion Phest’s 20th Anniversary event. On September 17th a couple Immaculata students attended the event at the shops in Liberty Place, volunteering for Sharon Waxman the CEO of SPW Productions, LLC. The type of work that was involved for the show was setting up chairs, moving tables, seating guests, dressing models, and handling gift bags. For some it seems like a day’s work, but for these fashion students it’s the usual conquest.                                                                                                                                   The event was sponsored by Wells Fargo, Skinny Girl Cocktails, IBEW Local Union 98, KYW News radio, and the Center City district (www.phashionphest.com). The participants in the show included Adolf Biecker Spa/Salon, Black Label Salon and Spa, Drexel University, ellelauri, imbue, Nichole Miller Philadelphia, Philadelphia fashion incubator and the Art Institute of Philadelphia to name a...

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