HyLo Boutiques (from hyperlocal) promotes fashion made in Philadelphia with unique advertising approaches. At HyLo’s studio, designers’ works are shown and creating deep-seated connections. The company believes that customers will buy more if they are actually concerned with the business and its thriving. Another belief coming from HyLo is the power of videos and their linking the consumer to the product. The creative director Lendl Tellington states that words aren’t even needed for the videos because images are more effective. The videos appeal to people’s emotions and draw the viewers in to want the product. HyLo also creates greater demand with scheduling appointments and offering private viewings for exhibitions.
Not going away from its fashion roots, HyLo plans to partner in planning a restaurant. This shows expansion and success. The website is visual including pictures, videos, and stories to bond the customer to the company even more. Other businesses should follow HyLo’s philosophy that relationships lead to business.