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Most Recent Articles

Black-tie Events

Posted by on Oct 27, 2014 in Uncategorized | Comments Off on Black-tie Events

Black-tie events are becoming a way to show off your style.  Who looked like he tried hard or not enough? Whose tux is the sharpest?  One way to be unique is to replace the tux jacket with a dinner jacket.  This gives pizzazz to a usually black-and-white ensemble.  This combination can be worn to any event, and the guy with gold trimmings or maroon stripes will surely be noticed.  ...

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Oscar de la Renta

Posted by on Oct 21, 2014 in Business of Fashion, designer, Pop culture | Comments Off on Oscar de la Renta

Today is a sad day in fashion, legendary designer Oscar De la Renta has passed away. The legendary designer passed away on October 20th from an unknown cause. The designer has been in the industry for fifty years and was one of the great influencers in the fashion industry. The Dominican Designer got his start in the industry at Balenciaga, doing illustrations for the couture house. Soon after he created his first dress for the U.S. ambassador’s daughter, who...

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The Importance of Knowing Target Markets

Posted by on Oct 16, 2014 in Business of Fashion, color, internship, Students | Comments Off on The Importance of Knowing Target Markets

I started my internship at the fabulous Nich Boutique in February 2014. Nich Boutique has two locations in Pennsylvania. They are in West Chester and Collegeville (I interned here). Nich Boutique is a hip, trendy, urban boutique that has been voted BEST OF PHILLY women’s boutique this year. Kristy Mak is the one and only owner of both locations, while she is primarily working at the Collegeville location. When thinking about fashion and business, the first thing that comes...

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Promoting to the Target Market

Posted by on Oct 16, 2014 in Business of Fashion, color, Events, internship, Students, Style, Trend, visual merchandising | Comments Off on Promoting to the Target Market

In my first blog, I talked about how important it is to know your target market. That is the first step to run a successful business. So once you’ve identified your target market, what’s next? The next step is to promote to your target market efficiently and effectively. When interning at Nich Boutique, I learned a couple ways to promote to the target market. Of course the way you promote to your customer depends on the type of the...

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Buying Trip – My Perspective

Posted by on Oct 16, 2014 in Business of Fashion, Events, Facts, Fun Activites, internship, Items, Students | Comments Off on Buying Trip – My Perspective

During my internship I had the opportunity to take a trip to New York and attend two trade shows, Fame and the Intermezzo. It was a great experience. Depending on what side of the fashion industry you’re working in, the buying process is different. There are vendors who are the ones who sell the product to retailers. If a buyer works for a large company like Macy’s, then they could potentially be buying products for 400 stores. If a...

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8 ways to make your followers interact with you on Social Media sites!

Posted by on Oct 16, 2014 in Uncategorized | Comments Off on 8 ways to make your followers interact with you on Social Media sites!

If you are a company who is looking to generate attention on your social media sites but you are not sure how or where to get started, here are 8 simple and easy ways to begin getting the attention you need. Follow these steps and you’re on your way!!   1.      Know your audience. Who are you talking to? How would they react to your posts?!   2.      Make sure your statuses, posts, and/or pictures interest and gather the...

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How does a public relations agency help promote your business?

Posted by on Oct 16, 2014 in Uncategorized | Comments Off on How does a public relations agency help promote your business?

1.     We help create a Logo When beginning a business you want brand recognition. Creating a logo or brand image is key to a successful business. This gives you creditability and makes it easy for customers to know your company. Also, placing your logo on business cards, website, and your products is also very helpful. 2.     We help Network Networking is always key. Meeting other businesses gives you knowledge about opportunities, partnerships, as well as competitors. Networking is also...

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